Been busy reading lately. I've got a ton of books on my reading list. And it seems like I get about 80% of the way through a book and then another one drops in my lap. Will I ever finish? I've actually got a few more than the ones listed here, but I use these as reference often.
So here's my breakdown:

Web Copy That Sells -Maria Veloso
Maria Veloso was trained by Mark Joyner. That in itself says something, but beyond that, she breaks down creating a sales letter brilliantly.

Twitter Marketing for Dummies -Kyle Lacy
Kyle does a great job with this book, but he does two things well: one, he aggregates all the tools you should be using for twitter into this book and two, he breaks down how you break through to people on twitter and the kind of quality content that you should put out there for everyone.

Ultimate Guide to Google Adwords -Perry Marshall, Brian Todd
Perry Marshall is at the forefront of SEM game. He makes it his business to know what's going on and when with Adwords.

Email Marketing for Dummies -John Arnold
I'm a student of email marketing and John Arnold builds on and helps reiterate the foundation of email marketing. Email marketing can be effective and John Arnold helps prove that.

Mastering Search Advertising -Richard Stokes
Wow, these guys at adgooroo have put together some tools for power SEM users. If and when I am able to take on this magnitude, I will be banging the doors down for these tools
The Singularity is Near -Ray Kurzweil

What about you? Have you been reading any good books lately?