Internet Marketing Generation 2.0 (Part 1 of 2) --by Bradley G. Smith
Yes, I, Bradley G. Smith, coined the term "internet marketing generation 2.0". The reason is simple, the explanation is detailed. Read on to find out why I came up with the term.
If you read my Personal Bio, you already know a little bit about me and can begin to see where I'm going. But before I get into where I'm going with this, the term internet marketing generation 2.0 is not a substitute for the term Web 2.0. Of course the difference is that Web 2.0 is for online communities and network marketing and user edited content which does coincide with internet marketing but can better be explained by one such Tim O'Reilly who coined that term. To understand Web 2.0 a little better just do a Google search on Tim O'Reilly or Web 2.0 and I'm sure you can get more information. And, just as Tim O'Reilly could not contain his Web 2.0 concept to just a short blog, I as well cannot contain the whole internet marketing generation 2.0 concept to just a short blog but will try to give you a fair understanding of what it is. To do that, let me pick up where I left off with my Personal Bio.
As I was saying in my Personal Bio having ideas and being able to create products is good especially if you have JV partners or can drive traffic to your sites. Now, I am no guru on driving traffic to sites, but I do know things (free and paid advertising) that work and I do know (through hours upon hours of continuing research) how to optimize web sites for search engines. But let me focus on the first part of the last part of the first sentence of this paragraph... errrrr, uh, whatever--the part about having JV partners.
As I have had ideas, I have known that these ideas will sell. How do I know that? Well, market research, which is one thing that I've learned through generation 1.0 of internet marketers--how to do market research. I will get into explaining how to do market research in later posts for those of you eager readers, but for now let me continue. And I've also learned that there is kind of a 'catch 22' if you will in the world of internet marketing in general. And that is that it is easy to get traffic to your product and in turn make sales if you have JV partners, but (and here's the catch 22) all of the potential JV partners who have the big lists that can send you traffic are swamped with JV requests. Are there solutions to this JV traffic problem? YES. What are they? Well this is where the whole concept of "Internet Marketing Generation 2.0" comes in.
I coined the term because there is a gap between what I call generation 1.0 of internet marketers (the first generation) and myself (and I'm sure others like me). So what is this gap you are asking? Are they better than me? No, no. Are they some super guru? No, no. To explain this, I have several words for the gap and I have one word for the gap. In several words, the gap goes along with the "microwave society" concept (that everyone wants things now and because of this our world has developed products that give us what we want quicker than ever before, like microwavable food). When you become successful making money online, you have unlocked the code so to speak and the profits come in steadily. As this first generation of internet marketers unlocked the code and shared the secrets with each other, they exceled quickly ahead and quickly realized their dreams could come true marketing online. How do I know this well, Mike Filsaime has explained his internet history online and I compared that to when I began marketing online, it was (as you read in my personal bio) September 2005. Following Mike Filsaime's internet timeline, he was already making $50,000/month at this time. I missed it. Have there been others to surge forward like this since then? Sure. That's where I get into the one word that I have for the gap.
In one word, the gap is "MONEY". It is the amount of money that I am able spend to purchase the products that generation 1.0 puts out that will help my business. Stick with me, you'll see where I'm going with this. Here's an example. I had this site, bradleygsmith.com, in mind for a couple of months before I started it, but I actually got it up and running on July 6, 2007. For all internet marketers who are keeping up-to-date with product launches, this is the date that Mike Filsaime launched the 7 Figure Code for $497. I'm sorry, I can't afford that. And yes, he knows that. It's simple economics. Lower the price, you'll sell to more people. Increase the price, you'll sell to fewer people. And Mike has done a great job at finding the market that is willing to pay big money for the secrets to making money online. But this explains my point of the money gap. I held a job down working third shift in college, I just graduated college in May 2007 and still have the same job, have dreams of being my own boss, and can barely justify spending $197 on one product, let alone $497. Here's another example, the internet marketing conventions--the most recent one was in Singapore. Good grief, even if the event did not cost a penny, I still have to pay airfare and accommodations to get out there and stay. I currently don't have the money to afford generation 1.0 of internet marketers. If I can't go out and meet these people in person to JV with them, can I succeed?
Now, where am I going with all of this? Have I spent thousands of dollars purchasing products? YES. Have I spent countless hours along with tons of late nights working in front of my computer to see a return on my time? YES. What is it that keeps myself and others going? Easy, the dream. The dream is different for all internet marketers but for me it is being my own boss, not worrying about "getting by" (which just means I would like to live comfortably), and having a car that does not have a bazillion problems with it.
Now, I'm going to end this post, but before I do and before you get a misconception of the whole idea of "internet marketing generation 2.0", I want to explain two goals here, my personal goal and my goal for you, the reader. My personal goal is to one day be able to JV and speak with the internet marketing generation 1.0. I don't believe there is some earth-shattering difference between them and myself. I have learned from all of them. And I hope that some day they will want to JV and speak with me too. And my goal for you the reader is two-fold. My first goal is that I want you to take the products that I will be giving away in the near future and use them to do your internet marketing. My second goal in giving you these beneficial marketing products is for you to help me take internet marketing to a whole new level. What do I mean by a whole new level? Well, that's for you to decide.
Look for my next post on Internet Marketing Generation 2.0.
If you read my Personal Bio, you already know a little bit about me and can begin to see where I'm going. But before I get into where I'm going with this, the term internet marketing generation 2.0 is not a substitute for the term Web 2.0. Of course the difference is that Web 2.0 is for online communities and network marketing and user edited content which does coincide with internet marketing but can better be explained by one such Tim O'Reilly who coined that term. To understand Web 2.0 a little better just do a Google search on Tim O'Reilly or Web 2.0 and I'm sure you can get more information. And, just as Tim O'Reilly could not contain his Web 2.0 concept to just a short blog, I as well cannot contain the whole internet marketing generation 2.0 concept to just a short blog but will try to give you a fair understanding of what it is. To do that, let me pick up where I left off with my Personal Bio.
As I was saying in my Personal Bio having ideas and being able to create products is good especially if you have JV partners or can drive traffic to your sites. Now, I am no guru on driving traffic to sites, but I do know things (free and paid advertising) that work and I do know (through hours upon hours of continuing research) how to optimize web sites for search engines. But let me focus on the first part of the last part of the first sentence of this paragraph... errrrr, uh, whatever--the part about having JV partners.
As I have had ideas, I have known that these ideas will sell. How do I know that? Well, market research, which is one thing that I've learned through generation 1.0 of internet marketers--how to do market research. I will get into explaining how to do market research in later posts for those of you eager readers, but for now let me continue. And I've also learned that there is kind of a 'catch 22' if you will in the world of internet marketing in general. And that is that it is easy to get traffic to your product and in turn make sales if you have JV partners, but (and here's the catch 22) all of the potential JV partners who have the big lists that can send you traffic are swamped with JV requests. Are there solutions to this JV traffic problem? YES. What are they? Well this is where the whole concept of "Internet Marketing Generation 2.0" comes in.
I coined the term because there is a gap between what I call generation 1.0 of internet marketers (the first generation) and myself (and I'm sure others like me). So what is this gap you are asking? Are they better than me? No, no. Are they some super guru? No, no. To explain this, I have several words for the gap and I have one word for the gap. In several words, the gap goes along with the "microwave society" concept (that everyone wants things now and because of this our world has developed products that give us what we want quicker than ever before, like microwavable food). When you become successful making money online, you have unlocked the code so to speak and the profits come in steadily. As this first generation of internet marketers unlocked the code and shared the secrets with each other, they exceled quickly ahead and quickly realized their dreams could come true marketing online. How do I know this well, Mike Filsaime has explained his internet history online and I compared that to when I began marketing online, it was (as you read in my personal bio) September 2005. Following Mike Filsaime's internet timeline, he was already making $50,000/month at this time. I missed it. Have there been others to surge forward like this since then? Sure. That's where I get into the one word that I have for the gap.
In one word, the gap is "MONEY". It is the amount of money that I am able spend to purchase the products that generation 1.0 puts out that will help my business. Stick with me, you'll see where I'm going with this. Here's an example. I had this site, bradleygsmith.com, in mind for a couple of months before I started it, but I actually got it up and running on July 6, 2007. For all internet marketers who are keeping up-to-date with product launches, this is the date that Mike Filsaime launched the 7 Figure Code for $497. I'm sorry, I can't afford that. And yes, he knows that. It's simple economics. Lower the price, you'll sell to more people. Increase the price, you'll sell to fewer people. And Mike has done a great job at finding the market that is willing to pay big money for the secrets to making money online. But this explains my point of the money gap. I held a job down working third shift in college, I just graduated college in May 2007 and still have the same job, have dreams of being my own boss, and can barely justify spending $197 on one product, let alone $497. Here's another example, the internet marketing conventions--the most recent one was in Singapore. Good grief, even if the event did not cost a penny, I still have to pay airfare and accommodations to get out there and stay. I currently don't have the money to afford generation 1.0 of internet marketers. If I can't go out and meet these people in person to JV with them, can I succeed?
Now, where am I going with all of this? Have I spent thousands of dollars purchasing products? YES. Have I spent countless hours along with tons of late nights working in front of my computer to see a return on my time? YES. What is it that keeps myself and others going? Easy, the dream. The dream is different for all internet marketers but for me it is being my own boss, not worrying about "getting by" (which just means I would like to live comfortably), and having a car that does not have a bazillion problems with it.
Now, I'm going to end this post, but before I do and before you get a misconception of the whole idea of "internet marketing generation 2.0", I want to explain two goals here, my personal goal and my goal for you, the reader. My personal goal is to one day be able to JV and speak with the internet marketing generation 1.0. I don't believe there is some earth-shattering difference between them and myself. I have learned from all of them. And I hope that some day they will want to JV and speak with me too. And my goal for you the reader is two-fold. My first goal is that I want you to take the products that I will be giving away in the near future and use them to do your internet marketing. My second goal in giving you these beneficial marketing products is for you to help me take internet marketing to a whole new level. What do I mean by a whole new level? Well, that's for you to decide.
Look for my next post on Internet Marketing Generation 2.0.
posted by Bradley G. Smith at
4:01 AM
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